How do you reach your customer?
How well do you understand your customer? Ask the question to any business owner or a marketing professional, and you will get different reactions from each of them. These reactions come from their own experience, collective experience or what the management teaches them. Very few times, this is backed up by clear facts and figures. This often leads companies to work in wrong direction or not anticipating how the market forces and trends are changing. There are many examples of great companies and great brands becoming extinct, just as they could not understand their customers. Do you have clarity on marketing? Though it is an age-old concept, even today, many companies fail to distinguish between Sales and Marketing. Sales people are often called Marketing people. The concept of marketing substantially differs from sales and is ever changing too ! Well, to put it in simpler words, marketing people try to understand market forces, customer behavior, changing trends (sales guys
